Designing Innovative Craft Enterprises in India: A Framework for Change Makers

Although artisanal crafts and craftsmanship are in high demand globally, the benefits artisans receive often negligible. The rules of open market also make it difficult for them to compete. A number Indian enterprises have introduced innovative organization models catalyze social change support artisans’ wellbeing by involving more directly organization. Based on a review literature entrepreneurship design using thinking lens, three case studies craft India, we find that cannot be empowered separately from their communities. Further, any intervention seeking bring about through artisan participation must grounded an in-depth understanding local context, needs, dynamics. We contribute new knowledge crucial role maker successfully transforming into sustainable enterprise, propose original framework designing organizations based effective empowerment producing goods sale.